|
|
Scales was stumped. Other than Snow Ears, none of the other animals wanted to be part of Goose's study. How was he ever going to complete a research on 'The Relationship of Low Self-Esteem and its Compounding Effect on Failure'? He curled himself up in a branch and he thought, and thought some more. Maybe he could send out more flyers, put up more posters or pay birds to sing out every 3 hours throughout the jungle. Yet none of the ideas felt right. "Couldn't you walk faster?" A fox's voice vibrated across the clearing below. "You should slow down," a tortoise replied. "What's the good of slow if we are always late." "What's the good of early, if we can't enjoy the journey." Oh no, it's those two again, Scales thought to himself as he leaned his head against the ends of his upright tail. The fox barked, "I enjoy reaching where I want to go more than the journey itself." "Why? It's the same thing. You still end up talking to me anyway." "No, it is not the same thing. I get to talk about the other creatures there with you." "You can still gossip about them now." "I prefer to see them when I talk behind their back." As the voices faded into the distance, Scales marvelled at how much sense both opinions made. It's good to be fast, it's good to be slow. The end result is good, the process of reaching the end is good. As these thoughts went round and round in his head, an idea began to slowly form. What if he changed the research title to "Self-Esteem and its Relationship to Success". Would it get him more participants? His mind quickly went through all the list of changes he had to make: The title of the survey form, the rephrasing of questions and the handling of the data collected. He slithered across the branch and into a hollow tree down to his work nest, took out the existing survey form and read through it. Circle your answers on a scale of 1 to 5, where 1 = totally disagree; 2 = disagree; 3 = unsure; 4 = agree; 5 = totally agree. Species: __________________ Age: _______________________
Scales made some notes on the survey form, then he retyped it to create the following,
Circle your answers on a scale of 1 to 5, where 1 = totally agree; 2 = agree; 3 = unsure; 4 = disagree; 5 = totally disagree. Species: __________________ Age: _______________________
Since the two survey questions has a -1 opposite relationship to each other, all he had to do was reverse the meaning attached to the numeric scales. Hence a "totally disagree 1" for the first survey form is changed to a "totally agree 1" in the new form. That night, he went to the mud-hole party and asked the crowd to participate in his survey. The response was 85%, and in that one night alone he signed-up 221 creatures.
|
Find more surveys in the WWW.
